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Netwerk Music Gets the Network Future PDF Print E-mail
Written by tom   
Terry McBride, the CEO of Netwerk music made some interesting points about the future of the music industry and you could just as easily substitute film, TV or games into it...
To me, the future of music is really simple. It's cloud-based servers that have all of the music, TV, movies -- whatever it might be. Very rich application-driven PDAs, whether it's the iPhone or whatever else comes up, that has applications that I have yet to see. Like digital maids or valets, which go out and knows what your musical tastes are and your 20 friends, and finds that music and organizes it -- not the actual music but the metadata so you can pull it when and how you want it. ...I call it the "hassle factor" -- for $5 to $10 you get all the music you want without the pain of having to find it. So you get the new Killers album without even knowing the new Killers album is out, and it's automatically in your weekend listening folder because your digital valet got it for you. And if you want to know what your buddy Ken's listening to, then the valet checks out his playlist and copies it over for you.
 
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skate dreams

skate dreams
skate dreams
The idea was to create a gutsy, lively and entertaining film using engines from a computer game that could create low bandwidth/quality images that would be fitting to be screened on the net. One of the things I really like about it is the extreme pixellation in places where it has undergone quite dramatic compression for the web...it really adds to the grungy feel.

 

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