So say technology company Alcatel-Lucent ;

The British internet TV market could generate revenues of £1.78bn by 2011...Alcatel-Lucent claims internet TV services could have a market share of between 22 and 37 per cent in the UK within three years, depending on how aggressively they are promoted. The findings were calculated by the number of people who said they would like to use the services and the amount they were willing to pay.