From the Technology Guardian , Radiohead go Open Source Media ;

Radiohead's new single, House of Cards, features a promotional video that has been "filmed" without the use of a camera or conventional lighting. Instead the band has used two advanced visualisation techniques to produce an assembly of computer renderings in real time....The live action promo was created entirely with visualisations of that data. But what is most interesting is the way that Radiohead has decided to "open source" the project, allowing anyone to use the data to produce their own interpretation of the promo.