It is interesting to notice the inclusion of Radiohead & Thom Yorke in the Guardian Media's Top 100 People , on the back of their sucsess with new media models ;

At a time when musicians and record labels are struggling to persuade people to pay for their music, the Oxford band turned the issue on its head with the digital release of their seventh album, In Rainbows, and invited fans to pay as much - or as little - as they thought it was worth. It is a pioneering example of the new business model in today's digital landscape, with creatives cutting out the middle man - in Radiohead's case, their old record label EMI - and selling the content online themselves. 

(Tom from plugincinema says he paid £5 for his copy and he loves it!)