There has been plenty of deals where film industries have been buying into games companies, but it is interesting to note that the increasing power of games as a media form is resulting in a games publisher buying a film company ;

Ubisoft has heralded its acquisition of the VFX firm responsible for effect in movies such as Sin City and 300 as "a groundbreaking event for digital entertainment". At a press conference in Montreal today Ubisoft Montreal, the firm's biggest internal studio, announced the purchase of local VFX outfit Hybride, which works in cinema, TV and advertising.