So say technology company Alcatel-Lucent ;

The British internet TV market could generate revenues of £1.78bn by 2011...Alcatel-Lucent claims internet TV services could have a market share of between 22 and 37 per cent in the UK within three years, depending on how aggressively they are promoted. The findings were calculated by the number of people who said they would like to use the services and the amount they were willing to pay.

It is very interesting to note the slow (but sure) change in how large media companies react to YouTube - from complaining and asking for items to be removed, to now asking for a cut of the ad revenues ;

In the last few months, CBS, Universal Music, Lionsgate, Electronic Arts and other companies have stopped prodding YouTube to remove unauthorized clips of their movies, music videos and other content and started selling advertising against them.
...
"We don’t want to condone people taking our intellectual property and using it without our permission," said Curt Marvis, the president of digital media at Lionsgate Entertainment, which owns films like 'Dirty Dancing' and the 'Saw' series of horror movies, "But we also don’t like the idea of keeping fans of our products from being able to engage with our content.” he said. “For the most part, people who are uploading videos are fans of our movies. They’re not trying to be evil pirates, and they’re not trying to get revenue from it."

Echo's of the PotterWar saga ? 

Joss Whedon, creator of TV dramas such as Buffy the Vampire Slayer's new creation 'Doctor Horrible's Sing-A-Long Blog ' is being touted as a possible TV-meets-Web Film model ;

It is a TV show that has never been shown on TV, an internet video that looks nothing like an internet video. It was made for the fun of it, not for ratings or profit, and put on the web in the hope that someone would notice. The fact that they did, in their millions, has delivered a shock to the Hollywood system, raising the spectre of writers, directors and actors bypassing major producers and selling directly to audiences online.

From the Technology Guardian , Radiohead go Open Source Media ;

Radiohead's new single, House of Cards, features a promotional video that has been "filmed" without the use of a camera or conventional lighting. Instead the band has used two advanced visualisation techniques to produce an assembly of computer renderings in real time....The live action promo was created entirely with visualisations of that data. But what is most interesting is the way that Radiohead has decided to "open source" the project, allowing anyone to use the data to produce their own interpretation of the promo. 

It is interesting to notice the inclusion of Radiohead & Thom Yorke in the Guardian Media's Top 100 People , on the back of their sucsess with new media models ;

At a time when musicians and record labels are struggling to persuade people to pay for their music, the Oxford band turned the issue on its head with the digital release of their seventh album, In Rainbows, and invited fans to pay as much - or as little - as they thought it was worth. It is a pioneering example of the new business model in today's digital landscape, with creatives cutting out the middle man - in Radiohead's case, their old record label EMI - and selling the content online themselves. 

(Tom from plugincinema says he paid £5 for his copy and he loves it!)